ergoPouch

ergopouch US

The Magical Land of Sleep Awareness Campaign

Imagine a special place where magical sleep happens, sending you off into a dreamscape of wonder. This bedtime story campaign, executed in fanciful original illustration, introduced tens of thousands of new US customers to the well-known Australian brand ergoPouch and transported new parents to the Magical Land of Ozzz.

• Agency: CARBON

• Role: Creative Director + Writer